A perfect example of how to take advantage of the camera effects of Instagram stories and make this tool an advertising weapon. This functionality began to have its personality when billionaire Kylie Jener developed her filter a few months after the platform statement, thanks to which users could wear lips like her and that, of course, was related to her famous Cosmetics brand (it was not just a coincidence). ![]() To be able to find the ones remaining active and apply them to your photos and videos, all you must do is follow some accounts within Instagram. Those responsible for the social network announced the first batch of effects for the Instagram Stories camera in June 2018, designed by Ariana Grande, BuzzFeed or the NBA, among others. One of the functions that users like most are the famous “filters”, which still make you look like a model even if you go without makeup and it is 6 in the morning, or you become an adorable puppy or kitten. ![]() Instagram is today one of the most successful social platforms and with the greatest followers´s numbers, both socially and advertising.
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